More than 80 years of heritage
For over 80 years, Hiab has pioneered groundbreaking innovations, transforming the load handling industry and keeping our customers and partners at the forefront. Our Vision, Purpose, and Values are the bedrock of our company. They define who we are, what we strive to achieve, and how we conduct ourselves every day.
These principles that guide our decisions, shape our culture, and drive our commitment to shaping the future of the load handling industry. We believe that by living these principles, we create a positive impact for our stakeholders and build a company we are all proud to be a part of. Our vision, purpose, and values guide us as we continue to shape the future of load handling.
Our Vision
To be the number one partner in smart and sustainable load handling solutions.
We continuously innovate to meet customer needs and create value. By collaborating with customers, we develop innovative load handling solutions and earn customers' trust as their number one partner.
To ensure seamless operations for our customers, we provide electric and hybrid solutions, services, as well as digital products. This allows customers to focus on their core business.
Our Purpose
Together, we keep everyday life moving to build a better tomorrow.
We continuously develop equipment, intelligent services, and connected solutions to create more value, enabling customers to work safely, reliably, and efficiently.
We ensure precise construction deliveries, keep waste and recycling trucks running to maintain clean environments, and help bakery trucks deliver fresh bread for breakfast. We keep daily life moving and drive progress.
Our values
Reliable
Being reliable is at the heart of everything we do. We earn trust by listening to our customers, understanding their needs, and delivering high-quality equipment and solutions they can depend on for their success. A responsibility we take very seriously.
Caring
Caring means listening and understanding how we can contribute to a better future for our customers and employees. We champion and power success through collaborative relationships built on respect, empathy, and a shared commitment to growth.
Pioneering
Pioneering is in our DNA. We innovate for today and tomorrow, pushing boundaries and setting new standards, empowering our customers' progress with cutting-edge solutions. We are not just keeping up with the future, we are creating it.
Our people fuel our success
Our people are our greatest asset. They are the driving force behind our success, bringing passion, expertise, and a collaborative spirit to everything we do. With around 4,000 employees across 60 countries, we recognise that an engaged workforce is essential for delivering exceptional customer experiences.
At Hiab, we're committed to an "Employees First" culture, believing that a company with the most engaged people delivers the best customer experience. This principle is more than just a saying; it's how we operate at Hiab.
