Increasing productivity for the future
Hiab's strategy is based on a strong foundation and profitable growth. We are committed to building trust with our customers and employees through reliability, care, and pioneering innovation.
Growing profitably
Hiab is aiming for profitable growth by focusing on essential industries like construction, waste management, defence, and retail delivery. Expanding in North America and in the services business will be essential factors in Hiab's growth.
Putting people first
At Hiab, we prioritise our employees' well-being and safety, fostering a culture of "Employees First, Customer Second."
We believe that teams are stronger and more resilient when they bring together people with different backgrounds and experiences. We strive for operational excellence through empowerment and a decentralised model that promotes a sustainable, safe, and efficient working environment.
Leading in sustainability
Hiab is dedicated to sustainability. As a leader in sustainability and a 1.5°C company, we support our customers’ sustainability goals,with a focus on low-emission material sourcing and increased eco portfolio sales.
We believe in sustainability – it is good for the planet, and good for business.
Hiab megatrends
Global trends and industry challenges fuel growth and present opportunities to shape the future of load handling.
GDP growth
Hiab's growth strategy targets annual sales growth of over 7% over the cycle, aligning with GDP growth and the vital role of load handling in economic development.
By focusing on essential industries and expanding in regions with growth potential, like North America, Hiab aims to capitalise on this growth.
Urbanisation
Hiab is driving urban evolution by providing innovative solutions for denser city spaces.
We focus on waste & recycling, retail & final mile delivery, and construction – essential industries for efficient urban development and city planning.
Sustainability
Hiab leads in sustainable load handling, demonstrated by its eco portfolio products and solutions, and respect in human rights.
We minimise environmental impact through equipment longevity, comprehensive services, as well as responsible material sourcing and use.