New Director for strengthened DEL tail lifts
Hiab has appointed Peter Robertson as Director of DEL tail lifts. It is a new position for the market-leading UK tail lift brand DEL which has become its own Business Unit within Hiab.
“I am honoured to lead DEL at the beginning of this new exciting journey. We have a great opportunity to grow the brand further in the UK marketplace. The new organisation provides an excellent platform to execute decisions faster for the benefit of new and existing DEL customers,” says Peter Robertson, Director, DEL.
Peter Robertson joined Hiab in 2019 and previously held the role of Director of Global Product Management for the Tail Lift division covering the WALTCO, ZEPRO and DEL brands.
All of DEL’s functions, including sales, engineering, supply chain, product management and technical support are located at Carterton, West Oxfordshire, where all new tail lifts are designed. The cross-functional organisation provides focused, personal, responsive and seamless support to its customers, while also being able to collaborate with Hiab at large. The close customer proximity and flexible supply chain provide a platform to quickly respond to changing market conditions.
“We will accelerate our focus on innovation and new product growth in order to deliver what matters the most for our customers, helping them to reach their safety, productivity, quality and sustainability goals,” says Peter Robertson who continues: “The investment in the business unit structure positions DEL for future growth and success underpinned by a continuous improvement in how we serve our customers throughout their journey with us.”
Further information:
Peter Robertson, Director DEL, Hiab, m: +44 7583 089 868, peter.robertson@hiab.com
Nils Gjerstad, Senior Communication Manager, Hiab, m: +46 706 005 288, nils.gjerstad@hiab.com
About Hiab
Hiab is a leading provider of smart and sustainable load handling solutions. We are committed to delivering the best customer experience every day with the most engaged people and partners. Hiab's premium equipment includes HIAB, EFFER and ARGOS loader cranes, MOFFETT and PRINCETON truck mounted forklifts, LOGLIFT forestry cranes, JONSERED recycling cranes, MULTILIFT skiploaders and hooklifts, GALFAB roll-off cable hoists, and tail lifts under the ZEPRO, DEL and WALTCO brands. As the industry pioneer, Hiab continues to make load handling smarter, safer and more sustainable to build a better tomorrow. www.hiab.com
Hiab is part of Cargotec Corporation. Cargotec (Nasdaq Helsinki: CGCBV) sales in 2022 totalled approximately EUR 4.1 billion and it employs around 11,700 people. www.cargotec.com
