Hiab - Empowering people, lifting futures
Hiab is a global company with an "Employees First" culture. With over 4,200 employees across Europe, North and South America, and Asia Pacific, our diverse team is united by our strong culture and core values: reliable, caring, and pioneering. We champion diversity and inclusion at every level, creating an environment where everyone feels respected, heard, and empowered to contribute their unique talents.
Our "Employees First" culture fuels our success. We believe that engaged employees are essential for delivering exceptional customer experiences. That's why we prioritize creating a workplace where everyone feels valued, sees growth opportunities, and is motivated to contribute to our shared goals. This commitment to our employees is more than just a saying; it's how we operate at Hiab and what sets us apart.
Hiab shapes the load handling industry
With the most engaged people and partners, we are committed to delivering the best customer experience every day.
By prioritising employee experience, we empower our teams to create innovative equipment, digital solutions, and world-class services. Together, we keep everyday life moving to build a better tomorrow. Learn more about our innovations in action from our company video.

Our Vision
To be the number one partner in smart and sustainable load handling solutions.
We continuously innovate to meet customer needs and create value. By collaborating with customers, we develop innovative load handling solutions and earn customers' trust as their number one partner.
To ensure seamless operations for our customers, we provide electric and hybrid solutions, services, as well as digital products. This allows customers to focus on their core business.
Our Purpose
Together, we keep everyday life moving to build a better tomorrow.
We continuously develop equipment, intelligent services, and connected solutions to create more value, enabling customers to work safely, reliably, and efficiently.
We ensure precise construction deliveries, keep waste and recycling trucks running to maintain clean environments, and help bakery trucks deliver fresh bread for breakfast. We keep daily life moving and drive progress.

Our values

Reliable
Being reliable is at the heart of everything we do. We earn trust by listening to our customers, understanding their needs, and delivering high-quality equipment and solutions they can depend on for their success. A responsibility we take very seriously.

Caring
Caring means listening and understanding how we can contribute to a better future for our customers and employees. We champion and power success through collaborative relationships built on respect, empathy, and a shared commitment to growth.

Pioneering
Pioneering is in our DNA. We innovate for today and tomorrow, pushing boundaries and setting new standards, empowering our customers' progress with cutting-edge solutions. We are not just keeping up with the future, we are creating it.
Employees first
At Hiab, our "Employees First" philosophy is the foundation of our culture. We believe that by empowering our employees and fostering a supportive environment, we unlock their full potential, leading to exceptional results and an industry-leading customer experience.
"Employees First" means creating a workplace where every individual feels respected, heard, and valued, with opportunities for growth and development. This empowers our employees to confidently make decisions, strive for excellence, and contribute to our shared success as we work together to achieve our dream: to be the number one partner in smart and sustainable load-handling solutions.


At Hiab, our "Employees First" philosophy is realized through our 3E approach. This framework defines the essential elements we believe every employee should experience every day: Easiness, Empowerment, and Excellence.
We strive to create a workplace where processes are smooth and easy (Easiness), individuals are empowered to make decisions and utilize their unique skills (Empowerment), and everyone is motivated to achieve excellent results (Excellence).
These three pillars work together to promote a positive and productive environment where our employees can thrive and contribute to Hiab's ongoing success.

Easiness
OPPORTUNITY TO DO GOOD WORK
We should all have the right tools, processes, and support to succeed.
This is why Hiab works as follows:
- Aligns strategy, goals, and practices
- Defines resource and skill needs
- Encourages open and active dialogue between employees and management
As an employee, it is highly valued if you share insights on Hiab's strategy and goals, tell management what you need to succeed, and suggest changes to simplify our processes.

Empowerment
CONFIDENT TO MAKE THE RIGHT DECISIONS
We should all be entrusted and able to develop in our roles to be confident that we can contribute to our success story.
This is why Hiab works to:
- Promote equal opportunity, inclusion, well-being and company values
- Support employees in their development
- Reward collaboration, continuous improvements and new thinking initiatives
As an employee, it’s highly appreciated if you support a colleague in a tough decision, find new ways to motivate yourself and those around you, and follow and build upon your development plan.

Excellence
MOTIVATED TO CONSTANTLY IMPROVE
We should all feel encouraged and inspired to push boundaries and be motivated to contribute to our success story.
This is why Hiab works to:
- Recognise performance and share successes
- Celebrate achievements to establish team spirit
- Encourage active feedback for continuous improvements
As an employee, it’s highly appreciated if you constantly strive to find better ways of working, set goals for yourself and take a moment to thank a colleague who’s achieved something
extraordinary.